homeLane
Established in 2014, HomeLane has grown into India’s leading tech-enabled home interiors brand with a simple promise: to make designing a home easy, personalised, and dependable. Over the years, we’ve had the privilege of helping 55000+ customers shape homes they love, across 42+ cities. With 600+ expert designers and 74+ Experience Centres.
Our Channel Partner homeLane Detail
HomeLane is a Bangalore-based, tech-enabled home interior brand founded in May 2014 by Srikanth Iyer, Vivek Parasuram, and others to professionalize the fragmented, unorganized Indian interior market. It provides end-to-end, personalized interior services with a unique 45-day delivery promise.
Key Historical Milestones:
- Foundation (2014): Founded by Srikanth Iyer, Vivek Parasuram, Rama Harinath K, Tanuj Choudhry, Prabhu Venkatesh, and Srini Battula to offer transparent, tech-driven design solutions.
- Rapid Early Growth & Challenges (2014-2015): Achieved 100% month-on-month growth within five months, but faced significant operational challenges and low customer satisfaction, leading to a crucial pivot in service quality.
- Funding & Expansion: Secured $4.5M in Series A from Sequoia Capital in 2015. Raised over $194M to date, with investors including Accel and Peak XV Partners.
- Operational Model: Developed the 'SpaceCraft' tool for 3D visualization and standardized 45-day delivery to ensure predictability in the renovation process.
- Growth & Presence: As of 2023-2024, the company has expanded to over 16-42 cities, with 600+ designers and 70+ experience centers.
